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Faculty Profile

教員プロフィール — Shigemitsu Morokami, Professor

Professor Shigemitsu Morokami

Shigemitsu Morokami

もろかみ しげみつ

Professor, Faculty of Social Sciences, Hosei University

Ph.D. in Engineering, University of Tsukuba

Office
Room 915, Faculty of Social Sciences Building, Tama Campus
Specializations
Consumer Psychology · Regional Design · Theoretical Neuroscience

Career

  • B.Eng., College of Engineering Systems, University of Tsukuba
  • Ph.D. (Engineering), Graduate School of Systems and Information Engineering, University of Tsukuba (5-year doctoral program)
  • Research Fellow, Graduate School of Systems and Information Engineering, University of Tsukuba
  • Full-time Lecturer, School of Business, Aichi Shukutoku University
  • Associate Professor, School of Human Informatics, Aichi Shukutoku University
  • Associate Professor, Faculty of Social Sciences, Hosei University
  • Professor, Faculty of Social Sciences, Hosei University (present)

Selected Publications

  1. Modeling the context structure of regional branding
    Journal of Regional Design, 2020
  2. Analyzing the effectiveness of suppliers' empathetic responses for negative comments on viral websites
    International Journal of Asian Management and Strategy (IJAMS), 2019
  3. Examining appropriate reply content to negative reviews from the perspective of social sharing of emotion
    Journal of Japan Industrial Management Association, 2019
  4. Effective replies to negative online comments considering customers' motivations — Comparison between Japanese and Thai
    18th International Marketing Trends Conference, 2019
  5. Influence of Purchase Context on Consumer Information-Seeking Behaviors and Product Evaluation
    14th International Marketing Trends Conference, 2015
  6. Relationship between the Context of a Purchase and the Consumer's Information-Seeking Behavior based on Computational Neuroscience
    TBS-CLSG International Conference Series, 2013
  7. Visual Effects of Guide Signs and Advertisements Arrangement in Public Spaces
    IJAMS, 2010
  8. Attribute pair-based visual recognition and memory
    PLoS ONE, 2010
  9. Current status and future directions of neuromarketing research
    Nikkei Advertising Research Institute Journal, 2008
  10. Building a dynamic model of advertising effects using a formal neuron model
    Japan Industrial Management Association, 2008
  11. Simulation of attitude change patterns based on a dynamic model of advertising effects
    Journal of Japan Industrial Management Association, 2008
  12. A study on the use of foreign models in contemporary advertising: Cognitive and psychological effects of Caucasian-model advertisements
    Academy of International Business Studies Japan, Annual Report, 2005
  13. Mechanisms of information integration and associative memory in the visual system (Doctoral dissertation)
    University of Tsukuba, 2005
  14. Two-attribute hypothesis in human visual feature integration
    International Workshop on Man-Machine Symbiotic Systems, 2004
  15. A model of passive association formation based on perirhinal cortex plasticity
    Japanese Journal of Neural Networks, 2003
Full list on researchmap →

Academic Memberships

Japanese Neural Network Society Japanese Association of Social Psychology Japan Marketing Academy (日本マーケティング学会) Japan Association for Consumer Studies Japan Society for Public Relations Research Japan Academy of Advertising Academy of International Business Studies Japan Japan Industrial Management Association Society for Regional Design Society for Consumer Psychology Association for Consumer Research

Related Pages

What We Study → Our Activities → Activity History →

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