Morokami Seminar General Incorporated Association

Academic knowledge and student energy
applied to real community challenges.

Hosei University's practice-based marketing seminar supports companies, municipalities, and regional organizations through industry–university collaboration. We combine consumer psychology theory, the sensibility of active students, and the professional expertise of alumni to deliver solutions that truly move people — from upstream strategy to on-the-ground execution.
No consulting or supervision fees. Any fieldwork and event costs are discussed per project.

Inquire about collaboration →

Feel free to reach out at any stage. Email inquiries are welcome.

20 yrs

Seminar history

~250

Alumni

Active members (2026)

20+

Practical projects

Prize essay selections

Consultation

The kinds of inquiries
we receive

We receive contact from organizations of all sizes and sectors — companies, municipalities, and regional groups.

We want to build a regional brand from scratch
We want to attract more tourists
We want to develop products that appeal to young people
We want to improve our social media presence
We want to hold a community workshop

Common challenges we hear about

Recognizing these pain points in
regional development or research collaboration?

💰

Consulting costs too high
Hired an external consultant but couldn't see a return. Hard to justify large budget commitments.

📋

Generic proposals that don't deliver
Proposals recycled from other regions don't fit local realities and never take root.

🔍

Can't capture young consumer insights
Want communication strategies or products that resonate with Gen Z, but no in-house expertise.

📅

One-off efforts with no follow-through
A single event or survey ends without evolving into sustained, ongoing action.

Morokami Seminar combines
three distinct strengths to solve them.

Twenty years of applied knowledge, combined with academic, professional, and generational perspectives — that's our edge.

Academic
Foundation

Supervised by Professor Shigemitsu Morokami of Hosei University. Drawing on consumer psychology, marketing theory, and regional design, we ground every analysis and strategy in evidence — not instinct.

Student Energy
& Execution

36 active seminar members (Gen Z) go into the field and talk directly with local residents and consumers. We capture the human reality that data alone can't show.

Alumni
Quality Assurance

A network of roughly 250 alumni backs our work. Professionals active in digital marketing and business development ensure the quality of our deliverables.

Because we are a university seminar, we charge no consulting or supervision fees. Costs for fieldwork and events are discussed and agreed on a per-project basis before work begins. We can support you end-to-end — from strategy through execution.

Collaborating Organizations & Supporters

Business Kankyo Seibi Co., Ltd.

Supporting seminar activities broadly as an associate member

Choshi Shinkin Bank

Supporting the operation of the Choshi Iine! Kaigi

How Collaboration Works

1

Initial inquiry

Please reach out at any time. We listen to your challenges, goals, and timeline, then propose how we might work together. No fees are charged.
2

Project design

The professor, students, and alumni share an understanding of the challenge and design the specific activities — fieldwork, surveys, proposals. We also provide cost estimates for any out-of-pocket expenses at this stage.
3

Activities in the field

Students go on-site, engaging directly with local residents, consumers, and project partners. We provide regular progress updates.
4

Presentation of results

We submit research findings, proposals, and an activity report. Results can also be shared broadly through academic presentations or published reports.

We'd love to hear from you.

Even a tentative "could we explore this?" is a fine place to start. We'll think together about what kind of collaboration is possible. No fees charged. Out-of-pocket costs are explained clearly on a per-project basis.

Inquire about collaboration →

We accept both email and form inquiries.

Details about our incorporated association

Academic knowledge and student energy
applied to real community challenges.

The kinds of inquiries
we receive

Recognizing these pain points in
regional development or research collaboration?