Why We Incorporated
Since its founding in 2006, Morokami Seminar has built on the study of consumer psychology and marketing to pursue hands-on work in regional revitalization, product development, and beyond. Supported by many companies, municipalities, and communities along the way, our students have gained experience that no classroom alone could provide.
As our activities expanded, we came to need three things: a way to carry projects across academic years, a proper legal and accounting vehicle for external partnerships, and a structure connecting alumni and current students across generations. To address these needs and build a foundation linking student learning to society, we established the Morokami Seminar General Incorporated Association in 2025, as part of the seminar's 20th anniversary program.
20th Anniversary Party (February 2025)
The energy of that cross-generational gathering is what pushed us to take the step of incorporating.
By the Numbers
Seminar history
Alumni
Active members (2026)
Practical projects
Prize essay selections
Main Areas of Work
Regional revitalization — In partnership with Choshi City, we run the "Choshi Iine! Kaigi," where local residents, businesses, and students collaborate on town walks, resource mapping, advertisement creation, and hands-on experiences of local assets.
Product development — We conduct product development and marketing work with corporate partners, including the concept development and crowdfunding campaign for the cosmetics brand "VEIL" and the sales promotion project for the supplement "OSACARE."
Academic work — Multiple selections each year in Hosei University's prize essay competition, plus conference presentations at venues such as the Japan Industrial Management Association.
Ways to Work With Us
1. Project collaboration & partnership
For challenges in regional revitalization, product development, consumer research, or branding, we bring together academic knowledge in consumer psychology, the execution capability of our students, and our alumni network.
We charge no consulting or supervision fees. You have full access to twenty years of accumulated expertise in consumer psychology and marketing, alongside our students' hands-on capability. Costs directly required to run a project — fieldwork, research expenses, and so on — are discussed on a per-project basis.
2. Supporting membership
We also welcome supporting members and sponsors who share the aims of the seminar and wish to back our activities financially. Contributions go directly to students' hands-on work.
- Student travel and accommodation for fieldwork and on-site research
- Costs of running community workshops and events
- Expenses for prototyping and research studies
- Costs of presenting results and producing activity reports
For supporting membership or sponsorship, please get in touch via our contact form.
Supporting Organizations
Business Kankyo Seibi Co., Ltd.
Supporting seminar activities broadly as an associate member
Choshi Shinkin Bank
Supporting the operation of the Choshi Iine! Kaigi
Organization Details
| Name | Morokami Seminar General Incorporated Association (non-profit) |
|---|---|
| Corporate number | 5012305002153 |
| Established | September 26, 2025 (non-profit status: October 31, 2025) |
| Representative Director | Shigemitsu Morokami (Professor, Hosei University) |
| Directors | Hiroki Takeuchi (4th cohort alumnus), Hiroaki Yaguchi (9th cohort alumnus) |
| Office | 4342 Aihara-machi, Machida, Tokyo (Room 915, Faculty of Social Sciences Building, Hosei University) |
| Members | 14 (as of April 2026) |
| Main bank | Kiraboshi Bank, Hashimoto Branch |
Purpose (Articles of Incorporation)
The purpose of this Association is to promote mutual exchange and growth among the members of Morokami Seminar, and to broadly return to society the knowledge and experience gained through their activities. To that end, the Association conducts the following activities:
- Activities to coordinate matters arising from collaboration between Morokami Seminar and companies, municipalities, and other organizations.
- Activities to facilitate exchange between current members and alumni of Morokami Seminar.
- Activities incidental or related to the foregoing.
We welcome inquiries about collaboration or support at any stage.
Learn more about partnering with us →